EP 055: Dreams: the next frontier for advertising? – Dr Sara C. Mednick

 Imagine if corporations could place adverts for their products inside your dreams. It may sound like far-fetched science fiction, but amazingly, science and technology has reached the point where this possibility may be around the corner. Earlier this year, the beer company Molson-Coors tried an experiment based on cutting edge research known as ‘targeted dream activation’. Amazingly participants reported dreaming more of Coors beer after consuming audio and video content specifically designed to ‘induce’ images of beer into the
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